Audi has reversed course on its planned EV-only future and will continue investing in new gasoline and hybrid models well into the next decade. The move reflects the brand’s intention to keep internal combustion engines (ICE) alive alongside electric vehicles (EVs) in response to shifting market demand, infrastructure concerns, and profitability. The decision offers flexibility in product planning while keeping Audi competitive globally.
Audi Delays EV-Only Strategy
| Feature | Details |
|---|---|
| EV-Only Deadline | Scrapped 2033 phased-out ICE target |
| ICE & Hybrid Launch Plans | New gasoline and PHEV models rolling out through 2026 |
| Strategic Timeline | ICE development to continue “7–10 years” from now |
| EV Line-Up | Entry-level A3-size EV slated for launch in 2026 |
| Platform Leadership | Audi to lead VW Group’s next-gen SSP software-defined EV platform |
| Market Flexibility | Aim to adapt to regional demand differences |
Continued ICE and Hybrid Rollout
Audi will introduce a full range of new internal combustion and plug-in hybrid vehicles between 2024 and 2026. These will serve as a bridge, allowing Audi to maintain ICE development alongside EV innovation. The strategy gives Audi room to adapt over the next 7 to 10 years based on how different markets evolve.
Why the Shift?
Recent data shows a slowdown in global EV sales—Audi’s EV volume dropped by around 8% in 2024, falling to just 10% of total deliveries. Economic pressures, lack of widespread charging infrastructure, and consumer hesitation have led Audi to reassess its timeline, favoring a more gradual transition.
Future EV Plans Still in Place
Although the firm deadline for EV-only vehicles has been paused, Audi remains committed to its electric strategy. A smaller EV—roughly A3-sized—is still scheduled for launch in 2026. Switching to the SSP platform around 2027–2028, Audi also aims to deliver ‘software-defined’ EVs that integrate advanced connectivity and digital services.
Business and Market Responsiveness
Audi’s CEO emphasized a need for flexibility, focusing on real-world market conditions. The company will continue ICE and PHEV development while monitoring regulatory changes and EV adoption trends worldwide. Certain RS performance models will likely get hybrid powertrains, and radical EV-only brands remain on hold.
Audi in the Volkswagen Group Vision
Audi will lead the evolution of VW Group’s SSP architecture, ensuring robust platforms for both ICE and EV models. This allows VW, Audi, Porsche, and other brands to build vehicles on shared software platforms while pursuing individual positioning.
FAQ
What happened to Audi’s 2033 EV-only plan?
Audi has abandoned the 2033 deadline to phase out gas engines. Instead, it will continue developing ICE and plug-in hybrids for the next 7–10 years.
Will Audi stop making ICE cars soon?
No. The company plans to introduce new ICE and PHEV models through at least 2026, with ongoing sales and development well into the next decade.
Does this mean Audi is no longer focusing on EVs?
Not at all. Audi is still developing a compact EV for 2026 and leading on software-defined EV platforms via the SSP initiative.
Why has Audi reversed its plan?
Slow overall EV uptake, infrastructure issues, profit concerns, and market variability prompted Audi to choose a flexible, multi-powertrain approach.
Will performance models go electric?
Future high-performance RS models are expected to adopt hybrid powertrains, not full EV conversions, providing stronger output and quicker response.
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